Navigating the Murky Waters of Fast Fashion

Suzanne
3 min readNov 15, 2023

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Photo by Allison Saeng on Unsplash

My Quest for Ethical Shopping in a World of Disposable Trends

Staring at my online shopping cart, brimming with an assortment of scarves in preparation for winter, I found myself pondering the complex web of fast fashion. There they were, a colourful array of accessories from Shein, each a testament to the allure and controversy of this giant in the fast fashion industry. This moment of reflection led me down a path of introspection and scrutiny about my shopping habits and the broader implications they hold.

The Fast Fashion Dilemma

The world of fast fashion is as enticing as it is problematic. It offers a plethora of ever-evolving styles at prices that seem too good to be true. And often, they are – at the expense of environmental sustainability and ethical labour practices. As a consumer who’s acutely aware of these issues, I navigate this realm with a mix of caution and necessity.

My Shein Strategy

Over time, my approach to shopping on Shein has evolved into a carefully crafted strategy. I’ve become adept at sifting through reviews, analysing customer photos, and critically assessing material quality. My focus is on essentials – the staples like white T-shirts, black work trousers, and yoga pants, that form the backbone of any practical wardrobe.

The Quality Quandary

The argument against fast fashion often centres on investing in higher quality, more expensive clothing. However, I’ve noticed a worrying trend – even high street brands, once synonymous with quality, are now falling short. It seems paying a premium no longer guarantees superior quality.

Just last week, I excitedly purchased a pair of what I believed to be high-quality black leggings from a well-known and respected high street store. Imagine my dismay when, in a twist of fate, I discovered they were as see-through as a clear summer sky, revealing my underwear in all their unintended glory. This experience only amplified my questioning of the true value offered by these ‘reputable’ brands.

I excitedly purchased a pair of what I believed to be high-quality black leggings from a well-known and respected high street store. Imagine my dismay when, in a twist of fate, I discovered they were as see-through as a clear summer sky, revealing my underwear in all their unintended glory. This experience only amplified my questioning of the true value offered by these ‘reputable’ brands.

Ethics and Environment: A Comparison

Navigating the ethical and environmental claims of high street brands is often like wandering through a maze with no clear exit. Claims of sustainability and ethical practices are plentiful, but hard evidence is scarce. Can brands like Next, New Look, or Marks and Spencer truly claim the moral high ground over Shein?

A Responsible Approach

My relationship with Shein is not about indulging in mindless consumerism. It’s a calculated, conscientious approach to fashion. I avoid whimsical, trend-driven purchases and focus on items that promise longevity in my wardrobe.

As I reflect on my cart full of winter scarves, I realise that my journey with Shein and fast fashion is a complex blend of personal needs, ethical considerations, and environmental awareness. Until the fashion industry provides transparent evidence of ethical and sustainable practices, I’ll continue to shop with a critical eye, seeking a balance between practicality and responsibility.

What about Temu?

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